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A Promising Start
In 1971, the Coopérative agricole de Granby, which went on to become the largest dairy cooperative in the country - Agropur - launched the Yoplait brand in Canada. At the time, yogourt consumption in this country was stalled at around 200 grams per person, per year.
Well before its main competitors, Yoplait had - for 25 years - been the only brand of yogourt sold coast to coast. Less than a decade later, yogourt consumption had jumped to 6 kilos per person.
In 1993, Agropur and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogourt and fresh cheese marketing and manufacturing activities to form Ultima Foods, which presently oversees the Yoplait brand products, nationwide.
Timeline
- 1970 : Agreement between the Coopérative
agricole de Granby and Yoplait
- 1971 : Opening of the Yoplait plant in Granby, Quebec
- 1985 : Launch of Yop, Canada's first drinkable yogourt
- 1989 : Launch of Light yogourt
- 1993 : Launch of Yoplait Minigo, the first fresh cheese product in the country
- 1999 : Launch of Yoplait Tubes, the first yogourt
in a tube in Canada
- 2002 : Launch of Yoplait Source
- 2004 : Launch of Yoplait Delicieux
- 2004 : Launch of Yoplait Creme & fruit
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Head Office, Longueuil (Quebec) |
Facts about Ultima Foods
- Approximately 500 employees
- Head Office: Longueuil (Quebec)
- Plant: Granby (Quebec)
- National Distribution Centre: Longueuil (Quebec)
- Regional Offices: Quebec City (Quebec) and Mississauga (Ontario)
- Sales Offices: Mississauga (Ontario), Halifax (Nova-Scotia) and Calgary (Alberta)
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Sales Office, Mississauga (Ontario) |
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© Aliments Ultima inc. | | | | |
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