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A Promising Start
In 1971, the Coopérative agricole de Granby, which went on to become the largest dairy cooperative in the country - Agropur - launched the Yoplait brand in Canada. At the time, yogurt consumption in this country was stalled at around 200 grams per person, per year.
Well before its main competitors, Yoplait had - for 25 years - been the only brand of yogurt sold coast to coast. Less than a decade later, yogurt consumption had jumped to 6 kilos per person.
In 1993, Agropur and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogurt and fresh cheese marketing and manufacturing activities to form Ultima Foods, which presently oversees the Yoplait brand products, nationwide.
Timeline
- 1970 : Agreement between the Coopérative
agricole de Granby and Yoplait
- 1971 : Opening of the Yoplait plant in Granby, Quebec
- 1985 : Launch of Yop, Canada's first drinkable yogurt
- 1989 : Launch of Light yogurt
- 1993 : Launch of Yoplait Minigo, the first fresh cheese product in the country
- 1999 : Launch of Yoplait Tubes, the first yogurt
in a tube in Canada
- 2002 : Launch of Yoplait Source
- 2004 : Launch of Yoplait Delicieux
- 2004 : Launch of Yoplait Creme & fruits, the actual Yoplait Creamy
- 2006 : Launch of Yoptimal
- 2009 : Launch of Yoplait Asana
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Head Office, Longueuil (Quebec) |
Facts about Ultima Foods
- More than 600 employees
- Head Office: Longueuil (Quebec)
- Plant: Granby (Quebec)
- National Distribution Centre: Longueuil (Quebec)
- Regional Office: Mississauga (Ontario)
- Sales Offices: Mississauga (Ontario), Halifax (Nova-Scotia) and Calgary (Alberta)
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Sales Office, Mississauga (Ontario) |
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© Aliments Ultima inc. | | | | |
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