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In the beginning...
The history of yogurt goes back perhaps 8,000 years, to the dawn of civilization. In ancient Greece, yogurt was prescribed as a cure for intestinal disorders. Marco Polo credited what was then a new-fangled milk derivative for his alleged virility. In old Constantinople, King Francis is reported to have been nursed back to health by a local doctor who prescribed yogurt for its healing benefits. It was a widely held belief among Mongols that yogurt was the secret source of their courage and strength.
Yogurt was first introduced to Canada about 60 years
ago. But it wasn't until the early 70s that Yoplait gained
widespread acceptance and began appearing on weekly
grocery lists.
40 years and counting
In 1964, over 100,000 French farmers decided to merge their regional dairy cooperatives to sell their product nationwide. A year later, two of them decided to merge their names, "Yola" and "Coplait," to become "Yoplait ". Together, they chose a flower with six petals as their symbol, each representing one of the six main cooperatives that founded the company we know today.
It was then that the brand with the tiny flower really began to blossom. After rapid initial success in France, the Yoplait flower quickly began to sprout up across the planet. |
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A history of innovation
From the day of its founding in 1964, Yoplait always positioned itself as an innovating brand. While other more traditional French yogurt producers were still selling their products in returnable glass containers, Yoplait introduced the disposable yogurt cup - an industry first.
In 1967, Yoplait lead the way yet again by incorporating fresh fruit into an already popular recipe. Two years later, the little flower began its international journey, signing its first franchise agreement in Switzerland. |
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In 1971, Yoplait crossed the Atlantic and established a presence in Canada and the United States. At about the same time, it introduced its first low-fat yogurt to France. In 1974, Yoplait created Yop, the world's first drinkable yogurt. Yop turned the industry on its head, introducing yogurt to a new, younger generation in France, before taking the world by storm.
During the 80s, Yoplait continued its expansion into Asia, North Africa, Australia and New Zealand. Today, the brand offers a mosaic of fresh dairy products you can find just about anywhere on earth. |
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