Longueuil, June 1, 2010. - Eight months after its launch on the Canadian market, Yoplait Asana won the best all Canadian Product Award that recognizes the benefit of this innovative yogurt created especially for women 40 and older.

 Organized by the Canadian Council of Grocery Distributors CCGD, the awards recognize the 160 newcomers in 26 food and non-food product categories. A 32-member panel comprising of a cross-section of consumers, food editors, journalists, advertising executives, packaging designers and CCGD distributor members judged the competition.

 Each entry in the Grand Prix competition was graded on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance.

 ' We are proud to be the first and only one in Canada to have innovated by launching an added-value yogurt in the active health segment, targeting bone health. Hence, Yoplait Asana was created especially for women 40 and older, and offers daily benefits for bone health. With its exclusive recipe, Yoplait Asana is the only yogurt in Canada enriched with calcium, vitamin D and milk proteins whose efficiency on bone health have been clinically proven. Those three ingredients contribute to reinforce bones, while helping women to fulfill their calcium daily needs,' said Dr. Émilie Laurin, Ph.D., Yoplait R&D Manager, Scientific Affairs.

'Furthermore, the Milk Basic Protein (MBP), contained in Yoplait Asana, is an innovative dairy ingredient exclusive to Yoplait in Canada', she added.

 On top of winning the best all Canadian Product award, Yoplait Asana captured special awards in the Dairy and Egg Products category and for Innovative Packaging for its 650g tub.

01/06/2010